Personal Care Products Council Promotes Lisa Powers to Senior Vice President for Public Affairs & Communications- Announcement Reflects Commitment to Communicate Industry’s Mission of Safety, Quality and Innovation

The Personal Care Products Council today announced it has promoted Lisa Powers to Senior Vice President in charge of the organization’s Public Affairs and Communications division.  

Powers, 49, moves up from her role in that department where she has served as Vice President since 2006.

“For the past six years Lisa has been an ardent and aggressive advocate for the industry’s commitment to consumer safety,” said Lezlee Westine, the Council’s President and Chief Executive Officer. “This promotion reflects the trust she has earned among her peers, as well as the wealth of talent, passion and experience she brings to complex, high-profile public policy issues.”

In her new role, Powers will oversee the development and execution of strategic communications and public affairs programs on a wide variety of issues affecting the industry, said Westine.

Additionally, Powers will be in charge of media relations, issues management and the integration of communications with the needs of the Council’s more than 600 member companies, which manufacture and distribute the majority of cosmetic and personal care products sold in the U.S.

Westine also noted that Powers’ promotion is in keeping with the significant role women play in senior leadership positions within the Council.

Before joining the Council, Powers worked at the Mercury Group where she was responsible for a full spectrum of services from business development and client acquisition, to communications strategy, to branding and marketing campaigns, and website and publications management.  During that time, Powers developed and executed communication strategies, managed media relations, and authored statements and speeches on behalf of the agency’s key clients including corporations, associations and celebrities.

Powers has served in top communications and public affairs positions throughout her career and has worked with hundreds of national and international news outlets.

Powers earned a Masters of Arts degree in Public Communications from American University and a B.A. in Journalism from Temple University.

New Video Series Encourages Safe Sun Practices; Highlights Importance of Sunscreen As Part of a Daily Skin Care Regimen

The Personal Care Products Council announced today the launch of a new video series, Skin Smart.TM Skin Smart takes an in-depth look at the role sunscreens play as part of an overall safe sun routine. The Council, along with leading dermatologists, alleviates confusion and corrects misinformation about sunscreen use and its safety and explains the new sunscreen labeling regulations recently passed by the U.S. Food and Drug Administration (FDA), which go into effect on December 17, 2012.

The World Health Organization and the Centers for Disease Control agree that skin cancer is the leading preventable cancer.  The FDA has stated that proper sunscreen use is a crucial step in the fight against skin cancer and premature skin aging.

The first episode in the series includes appearances by dermatologists Doris Day, MD and Diane Berson, MD who are working to help patients understand sun damage and the importance of caring for their skin.  

“Our mission here is critical – to raise awareness and educate women and men about the harmful effects the sun has on our skin,” said Farah Ahmed, Chair of the Sunscreen Committee at the Personal Care Products Council.  “Our message is clear – sunscreens are not just for the summer or the beach. They should be used by people of all ages and skin tones, every day, rain or shine and year round,” said Ahmed.

“Everyday sun exposure damages skin.  We can find a wide variety of products that meet the needs of all skin types, from dry and sensitive, to oily and acne prone,” said Dr. Berson.  “Establishing a habit of applying sunscreen daily is a significant preventative measure that everyone can take to reduce their risk of skin cancer and premature skin aging,” Dr. Day added.

“Skin Smart is about sharing real science and expert advice, to empower people to make smart and informed choices when it comes to their skin beauty and health,” said Ahmed.