Personal Care Products Council Launches “Faces of Beauty” Video Contest in Conjunction with 2011 Annual Meeting
As another example of its continued commitment to consumers, the Personal Care Products Council (Council) today launched its “Faces of Beauty” video contest in an effort to learn first-hand how consumers feel about cosmetic companies, their products and the impact these products have on those who use and trust them every day. Results of the contest will be announced at the organization’s 2011 Annual Meeting in Palm Beach, Florida.
“The personal care products industry has positively impacted its consumers and the U.S. economy as a whole in a number of ways – from our philanthropic efforts to the advancement and empowerment of women,” said Lezlee Westine, Council President and CEO. “I am excited to hear from consumers what they are feeling about our companies, our products and the positive impact these products have had on their every day lives.”
Contestants are invited to create videos, up to 90 seconds in length, describing the impact the personal care industry has had on them – a small business success story, positive impacts on self-esteem, or strides this industry has taken to be more sustainable and good stewards of our natural resources. Contestants will submit their videos through the contest site: www.personalcarecouncil.org/facesofbeauty.
The Council has tapped an expert panel of judges in the personal care industry to narrow the top-ten videos to the top-3 finalists, which also will be posted to the Faces of Beauty YouTube channel for which the public can vote. Judges include: Ed Shirley, Vice Chair, Global Beauty and Grooming, P&G; Fran Hauser, President of Digital, Time, Inc. Style and Entertainment Group; and Pamela Baxter, President and CEO, LVMH Perfumes and Cosmetics of North America.
A representative from each of the top-3 finalists’ videos will be invited to attend the Council’s Annual Meeting at the Breakers in Palm Beach, Florida where they will meet top personal care and publishing industry executives. The attendees of the General session will view and vote on the finalists’ videos and the grand prize-winner will be awarded at the closing session.
All entries must be received by January 15, 2011, 6:00 pm EDT. To enter the contest and view the official terms and conditions, please visit, www.personalcarecouncil.org/facesofbeauty.