Beauty and Personal Care Industry Gathers During Annual Meeting to Envision a More Beautiful, Inclusive and Sustainable Future



Lisa Powers,, (202) 297-1232
Stefanie Harrington,, (202) 615-6558

Beauty and Personal Care Industry Gathers During Annual Meeting to Envision a More Beautiful, Inclusive and Sustainable Future

CORAL GABLES, FLA. – The Personal Care Products Council (PCPC) brings together industry executives and thought leaders this week for its first in-person Annual Meeting since March 2020, right before the COVID-19 pandemic changed the world. Attendees will reflect on the beauty industry’s past, present and future with a focus on creating a more beautiful, inclusive and sustainable world.

In recognition of the release of PCPC’s Economic & Social Contributions Report 2024, the Meeting program highlights important issues of the day, including environmental impacts and social issues challenging communities across the nation. This year, PCPC is honored to be joined by prominent experts who will provide insights, lead panel discussions and challenge current thinking:

  • Max Bennett, Alby, providing insights on how conversational artificial intelligence (AI) impacts beauty brands and retailers
  • Evan Osnos, The New Yorker, offering a balanced and thorough view of world news and its consequences
  • Elisabeth Anderson, Michigan State University, and Michael Fevola, Ph.D., discussing the complexities of the new value chain
  • Melissa Kopolow, Albright Stonebridge Group, sharing insights on the United Nations Global Treaty on Plastic Pollution
  • Elisabeth Anderson, Michigan State University, demystifying science through storytelling and data-driven best practices
  • Antonio Dias, Jones Day, discussing the intricacies of customer relationships
  • Justin Pierce, Venable, and William Mansfield, Emergent IP Consulting, providing insights on the multifaceted challenges posed by counterfeit goods, knockoffs and infringing products
  • Michael Maslanksy, Maslansky + Partners, highlighting key research insights into the issue of ESG polarization
  • Carol Cone, Carol Cone ON PURPOSE, and Harold Hamana, Knight & Pawn, sharing insights on the power of language in sustainability communications
  • Wade Ackerman, Covington & Burling, discussing the changing regulatory and legislative landscape
  • A panel of cancer patients, professional volunteers, psychosocial oncology specialists and member company representatives highlighting PCPC’s Look Good Feel Better program
  • Jessica O’Connell, Covington & Burling, providing a deep dive into recent developments in advertising and claim substantiation
  • Carlos Berzunza, CASIC; John Chave, Cosmetics Europe; and Darren Praznik, Cosmetics Alliance Canada, discussing critical regulatory issues affecting the global cosmetics industry

The Meeting’s first day concludes with a reception to celebrate the Madam C.J. Walker Award for Excellence in Diversity, Equity and Inclusion (DEI). The Award recognizes individuals who demonstrate an outstanding commitment to DEI through strong leadership and sustained efforts with a focus on workplace culture, programs and policies, or through external engagement with consumers and communities. 

“I am honored to lead this year’s Annual Meeting as PCPC’s new president and CEO,” said Tom Myers, PCPC president & CEO. “Our industry enhances people’s wellbeing and contributes positively to our communities and our world. To that end, collaboration, partnerships and best practice sharing will continue to be essential to our industry’s progress in the years to come.”

Barbara Menarguez, PCPC Board of Directors chair and general manager, Fragrance and Beauty, CHANEL, noted: “PCPC’s member companies are in relentless pursuit of excellence through the quality and safety of our products and the integrity of our business practices. We drive change through innovations that positively impact people’s lives and the environment we all share.”

Up for election at the PCPC Board of Directors meeting held at the Annual Meeting are the following:

Freddy Bharucha, president, North America Personal Care and Beauty Operations, Procter & Gamble

Deborah Gibbins, chief operating officer, Mary Kay

David Greenberg, group president, Professional Products Division, N.A., L’Oréal

Mark Loomis, president, North America, The Estée Lauder Companies

Barbara Menarguez, general manager, Fragrance & Beauty, CHANEL

Michelle Wang Goodridge, U.S. president of Brand Growth, Kenvue

To learn more about PCPC’s Annual Meeting 2024, visit the website. Follow Meeting updates in real time on X, formerly Twitter, at @PCPC_News. For more information about cosmetics and personal care products, please visit


Founded in 1894, the Personal Care Products Council (PCPC) is the voice and advocate for 600 member companies representing the $535.7 global cosmetics and personal care products industry. PCPC’s members represent approximately 90% of the U.S. beauty industry and are some of the most beloved and trusted brands in beauty and personal care today. As manufacturers, distributors and suppliers of a diverse range of products millions of consumers rely on every day — from sunscreens, toothpaste and shampoo to moisturizer, makeup and fragrance — PCPC’s member companies are global leaders committed to safety, quality and innovation.