News Room

Second Episode In New Video Series Debunks Sunscreen Myths; Reinforces the Importance of Safe Sun Practices

For Immediate Release: 
November 9, 2012

Contact:  Lisa Powers, (202) 466-0489 or Maiya Dacey, (202) 454-0316

WASHINGTON, D.C. – Today, the Personal Care Products Council premiered the second episode in its new video series, Skin SmartTM.  In Episode Two, “Anti-aging and Skin Cancer Prevention,” Skin Smart takes an in-depth, science based look at the damage the sun can have on us and the important role sunscreens play as part of an overall safe sun regimen.  The Council and leading dermatologists discuss the effects of sun damage, debunk troubling myths about the safety of sunscreen ingredients, and explain the benefits of using sunscreen daily in the fight against skin cancer and premature skin aging.  


The World Health Organization and the Centers for Disease Control agree that skin cancer is the leading preventable cancer.  The FDA has stated that proper sunscreen use is a crucial step in the fight against skin cancer and premature skin aging.

Episode two includes appearances by leading dermatologist and Vice President of the Skin Cancer Foundation, Elizabeth Hale, MD and well recognized dermatologist Howard Brooks, MD.

“There are too many incidences of skin cancer around the world,” said Farah Ahmed, Chair of the Sunscreen Committee at the Personal Care Products Council.  “This disease is largely preventable through a proper safe sun regimen that includes the daily application of sunscreen,” said Ahmed.  

“People of all skin colors and types are susceptible to harmful ultraviolet rays that damage the skin and create early aging in young people,” said Dr. Brooks.  Dr. Hale added, “Regardless of the weather, everyone – people of all ages – should apply sunscreen each day. UV rays still reach the earth and can harm you even on the cloudiest days.”

“Through Skin Smart, we are striving to empower viewers with real science and expert advice to achieve their most healthy and beautiful skin,” said Ahmed. 


For more information about sunscreens and other personal care products, visit

Based in Washington, D.C., the Personal Care Products Council is the leading national trade association representing the global cosmetic and personal care products industry. Founded in 1894, the Council's more than 600 member companies manufacture, distribute, and supply the vast majority of finished personal care products marketed in the U.S.  As the makers of a diverse range of products millions of consumers rely on every day, from sunscreens, toothpaste and shampoo to moisturizer, lipstick and fragrance, personal care products companies are global leaders committed to product safety, quality and innovation.