Brand Purpose/Philanthropy

The beauty and personal care products industry’s commitment to creating positive social impact is exemplary. Well beyond creating products that enhance quality of life, companies support a wide range of social programs, issues and causes to help and improve the communities where their employees live and work.

Many of PCPC member companies leverage their purpose-driven brands to add value not just to the lives of our consumers but also more broadly to society, playing a leadership role and setting positive examples which inspire measurable actions to help families live better today and create a more inclusive, sustainable future for all.

Some examples of our member company brand purpose and social impact campaigns can be found below.