Consumer demand for sustainable packaging has gone beyond recyclability and is now advancing the concept of circularity, a process that uses a design-based approach to assess materials in a closed-loop system. Regulators are also starting to take note, with the European Commission introducing the Ecodesign for Sustainable Products Regulation to adopt a broad ecodesign framework for products in the EU market.
On April 23, join PCPC and a panel of experts as they identify some of the main obstacles in designing and marketing truly circular personal care packaging and discuss innovative solutions being tested in the market. In addition, the discussion will provide real-life examples of circular packaging and communications strategies that empower consumers to appropriately engage with packaging at a product’s end of life.
About the Speakers
Jo Chidley
Founder, Beauty Kitchen and Reposit
Jo Chidley is a circular economy expert, chemist and herbal botanist who is “obsessed” with circular design, cradle-to-cradle principles and the triple bottom line. A champion of the #ReuseRevolution, she launched indie beauty brand Beauty Kitchen, one of the highest-scoring BCorps with most of its products being Cradle to Cradle Certified®. Following the success of Beauty Kitchen, she developed Reposit, the world’s first closed-loop solution for beauty packaging.
Brandon Frank
CEO, PPC Packaging; Sustainable Packaging Expert, Credo Clean Beauty; and Host, Packaging Brothers Podcast
Brandon Frank leads PPC Packaging, a family-owned business that delivers eco-friendly, custom and quality packaging solutions for various industries. He works directly with clients to understand their needs, challenges and goals, and provides them with packaging options that enhance their brands, increase their profits and improve their efficiencies. As a sustainable packaging expert and a member of the Credo Clean Beauty Council, he advises on best practices and innovations for reducing environmental impact and increasing circularity in the beauty sector. Additionally, he hosts the Packaging Brothers Podcast, where he connects with valued members of the packaging value chain and discusses topics such as plastic pollution, e-commerce durability testing and supply chain disruptions.
Jamie Richards
Director of ESG, amika, Eva NYC and Ethique Haircare
Jamie Richards is director of ESG (environment social governance) for amika, Eva NYC and Ethique haircare. She is passionate about the integration of sustainability and business and believes it is one of many solutions in minimizing climate impacts. She uses scientific data, sustainability metrics and consumer terminology to give results in an understandable way.
About the Moderator
Kenisha Cromity
Staff Counsel, PCPC
Kenisha Cromity serves as staff counsel, Legal & Regulatory Affairs, managing legal and domestic regulatory issues facing the industry and guiding PCPC member companies on compliance, as well as advising PCPC on legal matters. Cromity leads PCPC’s Packaging Task Force, tracking state packaging bills and laws related to claims and labeling, recycled content and extended producer responsibility (EPR). Cromity regularly collaborates with PCPC’s Global Strategies team on international packaging issues.
Cromity earned her bachelor’s degree with distinction from Spelman College and her J.D. from the University of Florida Levin College of Law. She is a member of the Virginia Bar and the Florida Bar.