Feb. 26-28, 2024

Join PCPC for the 2024 Annual Meeting at the new Loews Coral Gables in sunny Coral Gables, Fla. Information on the exciting lineup of topics, renowned speakers and networking opportunities continues to be updated in real time under the Program tab. 

Program At A Glance

Register today! This will be the first in-person annual meeting since the COVID-19 pandemic in 2020. 

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Feb. 26, 2024

During PCPC’s opening night President’s Reception, the third Madam C.J. Walker Award for Excellence in Diversity, Equity and Inclusion (DEI) will be presented by American journalist, news producer and author A’Lelia Bundles, Madam Walker’s great-great-granddaughter and the family historian. The Award recognizes individuals in the beauty and personal care products industry who demonstrate an outstanding commitment to DEI through strong leadership and sustained efforts with a focus on workplace culture, program and policies, or through external engagement with consumers and communities. Past recipients include Latriece Watkins, Walmart, and Esi Eggleston Bracey, Unilever. 

A’Lelia Bundles
Journalist, News Producer and Author

A’Lelia Bundles is the author of “On Her Own Ground: The Life and Times of Madam C.J. Walker, a New York Times Notable Book about her entrepreneurial great-great-grandmother and the nonfiction inspiration for “Self Made,” the fictional Netflix series starring Octavia Spencer.Joy Goddess: A’Lelia Walker and the Harlem Renaissance, the first major biography of her great-grandmother, will be published in 2025 by Scribner.

She is the founder of the Madam Walker Family Archives and serves on several nonprofit boards, including the Schlesinger Library on the History of Women in America at Harvard’s Radcliffe Institute, Columbia Global Reports and the Smithsonian American Women’s History Initiative. A former network television executive and Emmy Award winning producer at ABC News and NBC News, she is a former chair of the National Archives Foundation and a former vice chair of Columbia University’s board of trustees.

Feb. 27, 2024

Keech Combe Shetty
Executive Chair, Combe Inc.

Barbara Menarguez
Chair, Board of Directors, PCPC
General Manager, Fragrance and Beauty, CHANEL

Tom Myers
President & CEO, PCPC

Conversational Artificial Intelligence (AI) – the technology that enables brands to speak to each customer individually in real time – has been a dream for many decades but is only now coming to fruition. Independent brands and retailers did not benefit from the shift to e-commerce 25 years ago; Amazon, Google and Facebook reaped the majority of these benefits. The shift toward conversational AI will be different and will uniquely empower independent brands and retailers.

About the Speaker

Max Bennett
Co-Founder & CEO, Alby

Max Bennett is the co-founder & CEO of Alby, an AI company that helps companies integrate large language models into their websites to create guided shopping and search experiences. Previously, Bennett was the co-founder and chief product officer of Bluecore, one of the fastest growing companies in the U.S., providing AI technologies to some of the largest companies in the world.

Bennett graduated from Washington University in St. Louis, summa cum laude, with a bachelor’s degree in economics and mathematics, where he won the John M. Olin prize for the best economics honors thesis. In 2016, Bennett was featured in the Forbes 30 Under 30 list. He lives in Brooklyn, N.Y., with his wife, Sydney, and their dog, Charlie.

About the Speakers

Evan Osnos
Staff Writer at The New Yorker, CNN contributor and Senior Fellow at the Brookings Institu­tion

Known for his articulate and accessible commen­tary, Evan Osnos writes about politics and foreign affairs spanning the U.S., the Middle East, East Asia, and China. Osnos presents current assessments of the biggest stories of the day, from U.S.-China tensions and life inside North Korea, polarization of our nation and the rebuilding of civic ties, as well as the future of technology and globalization. An eloquent speaker, Osnos offers a balanced and thorough view of world news and its consequences.

Don’t miss this opportunity to hear from a renowned political and foreign affairs expert.

Francine Lamoriello
EVP, Global Strategies, PCPC

Francine Lamoriello directs all international activities and issues. Prior to joining PCPC, she served as senior international and business strategy advisor at Baker, Donelson, PC, where she counseled clients on international business strategy and regulatory affairs, and international trade policy. Previously, she served as director of International Trade and Investment Services for seven years at KPMG Peat Marwick, where she led international strategy and marketing studies for a wide variety of U.S. companies. Lamoriello has also held positions at the U.S. Department of Commerce as director of the European Community Single Market Program and specialized in US-EU trade policy affecting technology companies. 

As the complexities of the cosmetics industry steadily increase, the “value chain” has morphed to an amorphous web-like ecosystem. The value chain conventionally includes feedstock and ingredient suppliers, R&D experts, finished goods manufacturers, contract manufacturers, brand owners and retailers. In the new view, the broad-reaching demand for transparency by consumers, regulators, NGOs, influencers and the media is reshaping the value ecosystem. This creates a new challenge for our industry: how can information be communicated efficiently throughout the ecosystem, and how can our industry communicate information broadly and publicly in a manner that can be trusted?

About the Speakers

Elisabeth Anderson
Director of Science Communication, Center for Research on Ingredient Safety, Michigan State University

Elisabeth Anderson is the director of Science Communication at the Center for Research on Ingredient Safety at Michigan State University, where she shares information on food, cosmetics and household products. She focuses on demystifying dense subjects using human-based storytelling paired with data-driven best practices to reach a modern, global audience.

Michael J. Fevola, Ph.D.
Vice President, R&D and Product Stewardship

Mike Fevola is vice president of R&D and Product Stewardship at Inolex, a designer of sustainable ingredients based on green chemistry. Previously, Fevola was a research director & fellow in Global Beauty R&D at the former Johnson & Johnson Consumer Companies, responsible for upstream innovation in Cleansing, Sun Care and Body Care. Fevola holds a Ph.D. in Polymer Science & Engineering from the University of Southern Mississippi and a B.S. in Chemistry from the University of Delaware. He is an inventor on 39 U.S. Patents and a coauthor of 20+ peer-reviewed articles and book chapters. Fevola also serves as chair of the Personal Care Products Council’s International Nomenclature Committee.

About the Speaker

Elisabeth Anderson
Director of Science Communication, Center for Research on Ingredient Safety, Michigan State University

Elisabeth Anderson is the director of Science Communication at the Center for Research on Ingredient Safety at Michigan State University, where she shares information on food, cosmetics and household products. She focuses on demystifying dense subjects using human-based storytelling paired with data-driven best practices to reach a modern, global audience.

In March 2022, the United Nations Environment Assembly resumed its fifth session and adopted a historic resolution to develop an international legally binding treaty on plastic pollution, including plastic waste in the marine environment. This treaty, which has been dubbed the “most important climate deal since Paris,” aims to tackle the issue of plastic pollution throughout the entire lifecycle of plastic, from production to disposal. This treaty is likely to have a direct impact on cosmetics and personal care products business operations, supply chain and consumers.

Melissa Kopolow, an associate partner in Albright Stonebridge Group’s Sustainability practice, will provide insights into the draft treaty process led by the UN Environment Programme (UNEP) and its Intergovernmental Negotiating Committee (INC), including what is and isn’t included in the draft text, as well as the likely ramifications for the cosmetics industry.

About the Speakers

Melissa Kopolow
Associate Partner, Albright Stonebridge Group

Prior to joining ASG, Kopolow was the global director of Policy at Anheuser-Busch InBev (ABI), where she developed global multilateral engagement strategies and advanced programs in support of the United Nations Sustainable Development Goals (SDGs). She helped launch ABI’s first-ever Environmental, Social, and Corporate Governance (ESG) report and organized the first-annual Worldwide Brewing Alliance-United Nations General Assembly Roundtable to highlight successful public-private partnerships between brewers and governments to advance the SDGs.

Prior to her role at ABI, Kopolow was a health advisor in the U.S. Department of State’s Bureau of International Organizations, where she orchestrated efforts to advance U.S. policies, interests, and goals on global health issues at a range of international organizations. During her time at the State Department, Kopolow also served as an alternate U.S. Representative with the U.S. Permanent Mission to the Organization of American States, a foreign affairs fellow with Counterpart International, and a regional affairs officer and Honduras and Nicaragua desk officer. She also served in the Office of the U.S. Trade Representative and began her career as a presidential management fellow at the Department of Commerce.

Kopolow received her M.A. in International Communications from American University and her B.S. in Speech from Northwestern University. She is based in Washington, D.C.

Customers: Why attracting them, doing business with them and maintaining them has become increasingly more difficult because of the media, government and litigation. Join this session to learn more about risks inherent to consumer facing interactions, from traditional advertising and marketing to online tracking and AI methods. Tony Dias, partner, Jones Day, will explore this important and complicated dynamic.

About the Speaker

Tony Dias
Partner, Jones Day

With more than 30 years of experience, Tony Dias creates and implements strategic legal responses to high-profile and novel legal matters involving financial institutions, manufacturing, energy, health care and life sciences, telecommunications, consumer products and services, corporate conduct, and educational institutions. He defends companies facing federal government and state attorney general investigations, complex litigation, federal and state legislative investigations and hearings, and regulatory challenges. He also counsels those companies on disciplined legal communication strategies in responding to intense media scrutiny.

Dias leads the firm’s State Attorney General Enforcement, Investigations & Litigation Practice and previously was co-leader of the financial institutions litigation & regulation practice. He has substantial experience in leading the defense of companies and industries facing government scrutiny and related private litigation. In addition to the numerous federal and state attorney general multistate investigations and litigation Dias has handled, he has led the defense of concurrent investigations by the Department of Justice (DOJ), Congress, the Federal Trade Commission (FTC), and other federal agencies. His experience also includes significant matters at the individual state and local levels where businesses are targeted with municipal litigation, regulatory enforcement, and legislative efforts.

Dias holds leadership positions in national and local organizations promoting better public policy and improving children’s health and education. He is a member of the Board of Trustees of Allegheny College and a member of the U.S. Conference of Mayors Business Council.

In the glittering world of cosmetics and personal care, the shadow of counterfeiting looms large, threatening to tarnish brand reputations and dilute profits. This session is designed for industry leaders, manufacturers, innovators, distributors and marketers of beauty brands. This session delves into the multifaceted challenges posed by counterfeit goods, knockoffs, and infringing products. Attendees will gain invaluable insights into the latest strategies and technological advancements for protecting their brands and securing their supply chains. Through a blend of presentations and real-world case studies by brand protection lawyers (Justin Pierce and William Mansfield), participants will learn how to identify vulnerabilities, implement robust protective measures, and effectively fight back against counterfeiting, knockoffs and unauthorized product diversion. Join us to learn how to better protect your brand’s integrity, enhance profits and reduce the risk posed by counterfeit and infringing products.

About the Speaker

Justin E. Pierce
Partner, Venable, Washington, D.C.



William M. Mansfield
Emergent IP Consulting

Feb. 28, 2024

With the growing politicization and polarization, companies face heightened risks when communicating on a broad range of issues. How can corporations build trust and minimize risk when their stakeholders are bombarded daily with competing and often contradictory messages. Language expert and strategist Michael Maslansky will highlight recent research from Maslansky + Partners, which holds key insights into how the issue of ESG polarization is evolving and why, when it comes to building trust, it’s not what you say, it’s what they hear that matters.

About the Speaker

Michael Maslansky
CEO, Maslanksy + Partners

Since writing “The Language of Trust” in 2010, Michael Maslansky has become one of the leading experts on reputation and crisis communication in the world. He has served as a senior advisor to Wells Fargo, Kaiser Permanente, Procter & Gamble, Toyota, Bank of America, PepsiCo, Johnson & Johnson, and Pfizer, among others, and has helped industry associations in financial services, energy, and personal care navigate major industry transformations and crises.   

In a world where consumers demand greater social responsibility and sustainable practices from businesses, effective communication has become paramount. Drawing inspiration from the cutting-edge research presented by Michael Maslansky, this session will be dynamic and instructive for communicators and sustainability and operations practitioners. Featuring real-life cases from PCPC members and others outside of the industry, this session will provide insightful approaches and actionable strategies leveraging language to ensure social impact and sustainability commitments are reaching core audiences – especially consumers, employees and communities, building trust and reputation with them.

Carol Cone, CEO of Carol Cone ON PURPOSE and named the “OG of Purpose” by Sustainable Brands, and Harold Hamana, managing partner at global business consultancy firm Knight & Pawn, will reflect on their extensive experience in executing impactful sustainability communications for esteemed companies such as Biogen, Campbell Soup Company, Dolce & Gabbana, Johnson & Johnson, P&G, Unilever and others. Cone and Hamana will delve into the nuances of effectively communicating sustainability initiatives and their real-world impact, discussing strategies, insights and practical tips for safeguarding reputation, engaging employees, reporting impact and connecting sustainability investments to sales.

About the Speakers

Carol Cone
CEO and Founder, Carol Cone ON PURPOSE

Carol Cone is internationally recognized for her work in purpose, social impact and ESG. CCOP is her third enterprise activating her personal purpose: to educate, inspire, and accelerate purpose strategy, programs and impacts for corporations, brands, nonprofits, and professionals around the globe. For more than 35 years, Cone has embraced a steadfast commitment to leading the purpose movement. Cone has executed over 250 purpose programs, conducted more than 30 research studies, hosted more than 150 episodes of her podcast Purpose 360 and authored Breakthrough Nonprofit Branding.

This extensive body of work has gained her fascinating descriptions: Purpose Queen (from the BBC), the OG of Purpose (Sustainable Brands) and “arguably the most powerful and visible figure in the world of ‘Cause Branding’” (PRWeek Power List, #18 in 2007). In recognition of her outstanding contributions to the field, Cone also received a Lifetime Achievement Award from PRWeek in 2023. Some of the most memorable moments in her career include igniting social impact movements for walking, breast cancer, heart disease, early childhood education and legitimizing purpose as business strategy; the creation of ‘Inspiring Food, Nourishing Life’ purpose for the Kerry Group; ‘Connecting People through Food they love’ for Campbell; PNC’s Grow Up Great; and ConAgra Feeding Children Better, a PRWeek Campaign of the Year winner.

Harold Hamana
Managing Partner, Knight & Pawn

Harold Hamana is a business, marketing and communications professional with 25 years of experience advising Fortune 500 companies across geographies. His extensive background in corporate affairs, government relations, corporate social responsibility, crisis management, branding, executive positioning, stakeholder engagement and product marketing has made him a trusted advisor to C-level executives across diverse industries, such as: healthcare, energy, consumer goods, financial services, tourism and infrastructure.

Hamana has led functional and geographic teams for global consulting firms such as Burson-Marsteller, where he worked in the regional corporate and healthcare groups, and Edelman, where he developed the regional hub operation for Latin America, building a multi-million-dollar award-winning organization that supported acquisitions in Brazil, Colombia, and the agency’s expansion into Data Analytics, Bioscience, and Creative services. Hamana is a founding managing partner at global business consultancy firm Knight & Pawn, which comprises a network of best-in-class operations across markets and specialties.

Hamana has provided counsel for clients such as NBCUniversal, Scripps Networks Interactive, HBO Networks, MTV Networks, Discovery Networks, Shell, Chevron, Microsoft, P&G, eBay, PayPal, General Electric, Yahoo, Sanofi, Diageo, Coty, the Pan American Health Organization, Pfizer, GlaxoSmithKline, Bayer, Johnson & Johnson, AstraZeneca, Roche, Merck, NovoNordisk, Novartis, Teva, Latin American Brewers Association, Latin Academy of Recording Arts and Sciences, Mexico Tourism Board, Unilever. On the corporate side, before developing a career in consulting services, Hamana worked with the Corporate Affairs team at global oil corporation Petróleos de Venezuela (PDVSA), and was a Technology columnist for national newspaper El Universal in Caracas.

His work has been recognized with multiple industry awards, among them: PR Week, SABRE, and the Bulldog Award for excellence in communications. A passionate believer in the contribution of education to improving society, Hamana serves as professor of Communications Management at the University of Miami and has been an advisor and former board member of the Pan American Health Organization. Hamana holds an M.A. in Communications and Public Relations from the University of Miami, an M.A. in Organizational Communications, and a B.A. in Mass Communications from the Catholic University in Caracas, Venezuela.

About the Moderator

Lisa Powers
EVP, Public Affairs & Communications, PCPC

Lisa Powers is executive vice president of Public Affairs & Communications at PCPC. Powers is responsible for developing and executing strategic communications and public affairs strategies on issues affecting the industry. She serves as the primary spokesperson for the industry, overseeing media relations and working with the public affairs team to support PCPC member companies’ communications needs.

Before joining PCPC, Powers served as senior vice president at the Mercury Group, a full-service communications firm specializing in issues management and crisis communications. She was responsible for communications strategy and messaging, reputation management and branding, and website and publications management for high-profile clients and issues. She also served as the lead instructor for the firm’s media training and executive coaching program.

Powers served as senior manager, Communications and Public Relations for the Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN) where she led communications, marketing and member recruitment efforts on behalf of 22,000 health care professionals.

Powers has served in top communications and public affairs positions for Fortune 500 companies, and advocacy and trade groups and has worked with hundreds of national and international broadcast, online and print news outlets.

Powers earned her bachelor’s degree in Journalism from Temple University and master’s degree in Public Communications/Public Affairs from American University.

Wade Ackerman, Covington & Burling, will examine critical changes that impact our industry and offer guidance on ways to navigate them, including:

  • MoCRA. A look at FDA’s recent efforts to implement MoCRA – which represents the most comprehensive change to cosmetic regulation in more than 80 years – and what companies can expect to see from FDA in 2024.
  • States. State legislators and regulators continue to advance policies that impact our industry’s products and ingredients, creating both challenges and opportunities. Ackerman will delve into the industry’s top priorities and what companies should expect in 2024.
  • Broader Changes. A host of societal changes demand our industry’s attention, from ESG and DEI to the adoption of AI and other new digital tools. Ackerman will provide insights on how companies can better understand and respond to these shifts.

About the Speaker

Wade Ackerman
Partner, Covington & Burling

Wade Ackerman advises companies and trade associations on complex and novel FDA regulatory issues that require coordinated legal, regulatory, and public policy strategies.

Through more than 19 years of experience in private practice and positions within the FDA and on Capitol Hill, Ackerman has acquired unique insights into the evolving legal and regulatory landscape facing companies marketing FDA-regulated products. He co-leads Covington’s multidisciplinary Digital Health Initiative, which brings together the firm’s considerable global resources to advise life sciences and health technology clients harnessing the power of information technology and data to create new and cutting-edge innovations to improve health and achieve better outcomes for patients.

Until June 2016, Ackerman served as Senior FDA Counsel to the U.S. Senate Health Education, Labor & Pensions (HELP) Committee Ranking Member Patty Murray (D-WA) and, prior to that, Chairman Tom Harkin (D-IA). While at the HELP Committee, Ackerman was involved in all major FDA legislative initiatives, oversight hearings, and other Senate HELP Committee activities concerning the FDA and the Federal Food, Drug, and Cosmetic Act. From January 2015 through June 2016, he helped negotiate many of the FDA-related provisions in the 21st Century Cures Act, which included reforms to FDA’s review and approval of new drugs, devices, combination products, and digital health software. He also worked closely with the FDA and other stakeholders as Congress examined legislative reforms in other key areas, including diagnostics and laboratory developed tests, cosmetics, and over-the-counter drugs.

For 35 years, the Look Good Feel Better program has reached directly into the lives of people with cancer to deliver hope and help at a moment of profound need. By helping people address the appearance-related side effects of their treatment with valuable content and gentle guidance – shared by caring beauty professionals – in an environment that encourages connection and builds community, Look Good Feel Better makes purpose personal.

Don’t miss this dynamic luncheon discussion featuring a panel of cancer patients, professional volunteers and psychosocial oncology specialists from the University of Miami’s Sylvester Comprehensive Cancer Center, a Look Good Feel Better Alliance partner. The panel will explore the impact of this groundbreaking initiative and share their personal stories and insights, and PCPC members will discuss how Look Good Feel Better extends and enriches their CSR and broader sustainability platforms through direct community impact, including creative ways to engage internal stakeholders in the Look Good Feel Better mission.

About the Speakers

Ingrid G. Barrera
Director of Clinical Operations for Cancer Supportive Services, Sylvester Comprehensive Cancer Center

Dr. Ingrid G. Barrera currently holds the position of director of Clinical Operations for Cancer Supportive Services at Sylvester Comprehensive Cancer Center. As a highly experienced clinical psychologist specializing in psychoncology, Dr. Barrera is committed to ensuring that individuals confronting a cancer diagnosis are spared unnecessary co-morbid mental health challenges. Her proficiency extends to collaborating with medically ill adolescents and young adults, catering to their distinctive requirements and special needs throughout the treatment continuum. 

Beyond her clinical responsibilities, Dr. Barrera actively contributes to the education of students and fellows, imparting a holistic approach to patient care. Her teachings encompass the nuanced considerations of treating individuals from a comprehensive perspective, with a focus on the impact of body image and bodily changes on one’s lifestyle and mental well-being. 

Furthermore, Dr. Barrera serves as the director of the UHealth Therapeutic Suicide Prevention Program, where she concentrates on educating patients on effective coping strategies for overwhelming feelings and life events.

Tanya Cruz
National Education Manager, Clarins USA, Inc.

Tanya Cruz, a seasoned beauty professional with 26 years of experience, currently serves as the National Education manager at Clarins USA, Inc. Cruz empowers women through education, drawing from her wide range of beauty industry roles that have included serving as a trainer for YSL and assistant manager at the New Beauty Center for Cosmetic Surgery. Her diverse background also includes positions with Estée Lauder, Laura Mercier and Bourjois.

Fluent in Spanish and English, Cruz is not only a world traveler (she has visited 62 countries!), talented vocalist and public speaker but has also been a passionate volunteer for Look Good Feel Better for more than three years. She contributes her time and talent helping women as a LGFB virtual workshop facilitator delivering skincare and makeup workshops in both languages. A resident of Miami, Cruz has a bachelor’s degree in business administration and marketing from Barry University in Miami, Fla.

Tangela Hillery
Concierge Coordinator, University of Miami Sylvester Comprehensive Cancer Center 

Tangela Hillery is an experienced oncology social worker, serving for more than seven years as a concierge coordinator at the University of Miami/Sylvester Comprehensive Cancer Center. In addition to her work with cancer patients at Sylvester, Hillery has taught in Miami-Dade County Public Schools and worked as a social work associate at the National Institutes of Health (NIH) in Bethesda, Md. Hillery has combined her experience in education, social work, and healthcare in her role as a dedicated host site manager with Look Good Feel Better. For more than five years, she has connecting women treated at Sylvester Cancer Center with LGFB resources and programming to empower them to face their diagnoses with confidence.

Beyond her career, Hillery has a passion for international travel and food exploration, indulging in diverse cultures, and historical reading, cooking, and baking. Based in Miami, Fla., she holds a Bachelor of Social Work from Florida A&M University.

Anna Klein
Senior Vice President, Global Corporate Affairs, The Estée Lauder Companies

Anna Klein is senior vice president, Global Corporate Affairs at The Estée Lauder Companies (ELC). In this position, Klein is responsible for advancing ELC’s enterprise brand, company purpose and positioning as a leading beauty company with a focus on partnerships and communications that advance ELC’s reputation inclusive of Purpose, social and environmental impact, crisis and risk mitigation and executive communications. Klein oversees ELC’s Writing Change initiative with Amanda Gorman to advance global literacy and empower youth to use their voices as a gateway to equality, access, and social change and sits on the company’s gender equity taskforce. Klein is currently Co-Chair of the Communications Executive committee for the Personal Care Products Council. She is also on the Board of Directors for Family Legal Care (FLC), an organization dedicated to enhancing access to justice for children and families by providing legal information, community education, and compassionate guidance, while promoting system-wide reform of the courts and public agencies. Klein is also a member of The David Rockefeller Fellows Program class of 2018, a fellowship designed to prepare senior corporate executives for more active leadership in civic and public affairs, following the model of the Partnership’s founding chairman. 

Jasmine Janelle Santiago

Jasmine Janelle Santiago is a resilient beauty and entertainment industry entrepreneur and motivational speaker.  

Despite facing a challenging stage three colon cancer diagnosis and a recurrence in 2023 of stage two triple-negative breast cancer, Santiago finds purpose in advocating for others who are impacted by the disease. She first encountered Look Good Feel Better (LGFB) in 2007 while being treated for colon cancer at Jacoby Hospital in the Bronx. This transformative experience not only provided her with practical skills, but it also connected her with a network of survivors who were able to provide invaluable support and encouragement. Santiago returned to the LGFB program again in 2023 during her current triple negative breast cancer journey, attending a free workshop at University of Miami’s Sylvester Comprehensive Cancer Center. She emphasizes the crucial role such communities play in supporting people coping with cancer, highlighting the importance of Look Good Feel Better programs for “thrivers” like herself.  

Santiago is a loving mother to two adult sons, and caretaker to two furry companions—a Russian Blue and a Siamese cat. 

Alana Thunelius Triay
Clinique Field Executive, The Estée Lauder Companies

Alana Thunelius Triay, a Beauty Industry Expert, has focused on skincare and makeup for over 20 years. Thunelius Triay started working in the beauty industry part-time as a college student and unexpectedly found her career. Passionate about demystifying skincare and makeup and embracing body positivity, Thunelius Triay loves teaching simple and effortless tips and tricks. In her work as a Clinique field executive, she focuses on educating and developing others in the industry. A dedicated Look Good Feel Better volunteer, Thunelius Triay has been facilitating Look Good Feel Better virtual skincare and makeup workshops for over three years. She’s passionate about delivering an experience that provides incredible support, advice, and uplifts the spirits of women going through the challenging circumstances of treatment.

In addition to volunteering with Look Good Feel Better, Thunelius Triay is a volunteer for Phi Mu Alumnae and the Gift of Life Marrow Registry. Thunelius Triay resides in Florida and enjoys the Gulf Beaches and Disney World with her husband as often as possible.  

This panel discussion will feature association leaders from some of the largest cosmetics markets around the world, representing Europe, Latin America and Canada. Panelists will discuss the critical regulatory issues that impact their respective regions and how these issues could potentially affect the global cosmetics industry.

For the global cosmetics industry, changes in one market can have far-reaching consequences on others. Panelists will also provide their perspectives on how the global cosmetics industry can unite to address these challenges effectively.  

About the Speakers

Carlos Berzunza
President, CASIC

Carlos Berzunza is the executive president of CANIPEC, the Mexican Association representing the cosmetics, personal care and home care industries. Carlos also serves as the president of CASIC, the Latin American Regional Association representing the same industries.

Berzunza has a Law degree and five post-grads on various legal matters from Mexico’s UNIVERSIDAD PANAMERICANA. Prior to joining CANIPEC as director general in 2008, he held senior-level positions in the Mexican Standards Bureau of the Ministry of Economy and in the Legal Division of the Mexican Ministry of Education.

In December 2022, Berzunza was appointed honorary consul of Iceland for Mexico City and 25 other states in Mexico.

John Chave
Director General, Cosmetics Europe

John Chave was educated at the Universities of Sheffield and Exeter in the UK. He is a lawyer by training and has worked in the health field in London and Brussels. He was secretary general of the Pharmaceutical Group of the European Union (PGEU), a post he had held from 2006 to 2015. Since then, he has been director general of Cosmetics Europe.


Darren Praznik
President & CEO, Cosmetics Alliance Canada

Shortly after graduating from Law school and being called to the Bar in 1986, Darren Praznik served as special assistant to the National Minister of Health and Welfare. In 1988, he was elected to the Manitoba Legislature where he served for 14 years including nine as a cabinet minister. His portfolios over this period included Labour, Northern Affairs, Energy and Mines, Health, Highways and Transportation, and Government House Leader. As health minister, he oversaw the regionalization of his province’s health care delivery system. 

In 2002, Praznik joined the management team of Canadian Blood Services as executive director of Government Relations where he played an important role in the re-building of the Canadian blood system. Since 2007, Praznik has served as president & CEO of Cosmetics Alliance Canada, the trade association for the cosmetics and personal care products industry in Canada which includes some 175 member companies that manufacture, distribute, sell cosmetics and other personal care products or who provide goods and services to the industry. In this capacity, he also serves on the Board of Directors of the Look Good Feel Better Foundation (LGFB) and the International Collaboration for Cosmetic Safety (ICCS).

Throughout his professional career, Praznik has been actively engaged in the negotiating process between parties with long-term relationships and has many thoughtful insights into the art of conducting successful negotiations. In addition to his degree in law, Praznik also has a bachelor’s degree in history and economics and resides in the Port Credit community of Mississauga.

What You Need to Know About Recent OTC & NAD Activity and How it Could Affect Your Marketing Strategies

In the past year, the FTC has been quite active in addressing consumer product marketing practices, including its expectations for endorsement disclosures, claim substantiation, and “green claims.” We have also seen increased activity before NAD particularly in the personal care space. This session will provide a deep dive of developments, what we expect to see in the coming years, and what this means for your business and your brands.

About the Speaker

Jessica O’Connell
Covington & Burling


Sponsorship Opportunities







Loews Coral Gables Hotel
2950 Coconut Grove Drive
Coral Gables, FL 33134

Please use this link to book your hotel room. Hotel room cutoff date is Feb. 9, 2024.  Discounted room rates and availability cannot be guaranteed after the cutoff date. 

To make your reservation, select “Make a reservation” and click “Dates: 2/26/2024 – 2/28/2024” above the calendar view to modify and select preferred dates. Example view below.



Register Now


Member registration is $1,975 per person; $375 per spouse.

Nonmember registration is $2,495.

All cancellations and refund requests must be in writing. Registrants may cancel and receive a full refund (minus $250 cancellation fee) by Dec. 28, 2023. Cancellations received from Dec. 29, 2023 – Jan. 27, 2024, will be refunded 50% of the registration fee. Cancellations after Jan. 27, 2024, are nonrefundable.

Sister associations and press should contact Carrie Gregory (gregoryc@personalcarecouncil.org) to register.