2020 Annual Meeting

March 1-4, 2020 | The Breakers Palm Beach, 1 S County Road, Palm Beach, FL 33480

The Personal Care Products Council (PCPC) will hold its 2020 Annual Meeting Sunday, March 1 to Tuesday, March 3 at The Breakers in Palm Beach, Florida. This is a members only event. For information about joining PCPC,  contact Catherine McDonald or (202) 454-0310.

The meeting registration is $1,875 USD per person and spouses are $275 USD. Sister associations and members of the press should contact Catherine McDonald or (202) 454-0310 to register.

Cancellations received in writing by email by February 3, 2020 will receive a 65% refund of the registration payment. An email is to be sent to meetings@personalcarecouncil.org. There will be no refunds for cancellations received after February 3, 2020. Registration fees are transferable to another delegate within your company.

Discounted Hotel Room Information

The cut-off date to receive the PCPC discounted room rate at The Breakers hotel has passed. However, prior to registering, contact Catherine McDonald or (202) 454-0310 as rooms may still be available at the group rate.

If you have questions or problems, or require a registration form to mail in with a check, please email meetings@personalcarecouncil.org.

Check back on this website to see the latest activities at the 2020 Annual Meeting.

Sponsorship/Bungalow/Private Meeting Space Opportunities

Click here to view sponsorship opportunities, bungalow space and other private meeting space. Pricing is listed.

Click here to view the bungalow map.

Contact Catherine McDonald at mcdonaldc@personalcarecouncil.org or (202) 454-0310 for questions or to make your request.

2020 Bungalow/ Private Meeting Space Companies
Perfect Corp
Sexy Hair
Dash Hudson

Register Online

Special Thanks to our Sponsors

Condé Nast

Dash Hudson



Monday Morning Plenary Session Speakers:

Richard Edelman – CEO of Edelman, a global communications firm

The Edelman Trust Barometer

Richard Edelman has extensive experience in reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the world. He has counseled countries in every region of the world on economic development programs. As the creator of the annual Edelman Trust Barometer, he is one of the foremost authorities on trust in business, government, media and NGOs. The firm was named “PR Agency of the Decade” by both Advertising Age and The Holmes Report.

In 2019, Richard was named the PR Agency Professional of the Past 20 Years by PRWeek and was inducted into the publication’s Hall of Fame. He was recognized as the third highest rated CEO by Glassdoor (2014) and was inducted in the Arthur W. Page Society’s Hall of Fame (2014). He is regarded as an industry thought leader and has posted weekly to his blog since 2004.


Michael Maslansky – CEO of Maslansky & Partners, a communications consultancy

Michael Maslansky advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on language strategy and messaging issues. Join us as he shares insights from nearly two decades of research into how consumers think and feel, with a focus on our industry.

Since writing The Language of Trust in 2010, Michael has become one of the leading experts on reputation and crisis communication in the world.  He has served as a senior advisor to Wells Fargo, Kaiser Permanente, Procter & Gamble, Toyota, Bank of America, PepsiCo, Johnson & Johnson, and Pfizer, among others, and has helped industry associations in financial services, energy, and personal care navigate major industry transformations and challenges.

The Future of Beauty is Green, Clean, and Gen Z

Generation Z more than any other will come to shape how we see and define beauty, and,therefore, the qualities and values brands must possess in order to thrive. They are increasingly specific in the methods and criteria by which they discover and select products, putting a distinct premium on those brands that are best aligned with their values. Which brands are actually walking the walk? How can brands establish trusted relationships with this emerging consumer base? Join Condé Nast for a presentation and panel that will unpack the relationship between the environment, Generation Z, and the future of the evolving beauty industry.

Andea Campbell (Presenter)– Head of Marketing Strategy & Research, Condé Nast

Andea is a Marketing and Insights Executive. She’s lent her expertise across a leading television station representation firm, an OOH vendor and leading advertising agencies. Her client roster has included several Fortune 1000 companies including Citibank, Energizer, Campbell’s Soup Company, Spotify and IKEA. From channel allocation to flighting, she’s brought forth strategic thinking and creativity that’s helped inform media plans and creative. Today she works at Conde Nast, a leading global media company that produces some of the world’s leading print, digital, video and social brands including The New Yorker, Vogue, GQ, Wired and Bon Appetit.


Samhita Mukhopadhyay (Moderator) – Executive Editor, Teen Vogue

Samhita Mukhopadhyay is Executive Editor of Teen Vogue. An award-winning writer, editor, and lecturer, Samhita formerly served as Senior Editorial Director at Mic and is the former Executive Editor of Feministing.com. She is the co-editor of Nasty Women: Feminism, Resistance and Revolution in Trump’s America, and the author of Outdated: Why Dating is Ruining Your Love Life. Her work has appeared in Vanity Fair, Allure, Jezebel, New York, Vogue India, Al Jazeera, The Guardian, and The Nation. 


Maya Penn – Founder & CEO, Maya’s Ideas

Maya Penn is a 19 year old environmental activist, 3 time TED Speaker, founder and CEO of sustainable fashion brand Maya’s Ideas, animator, filmmaker, global activist, and Simon & Schuster author. She has been hand chosen by Oprah Winfrey as her youngest Supersoul 100 change maker, and thought leader. Maya has received a commendation from President Barack Obama for outstanding achievement in environmental stewardship. Maya has been featured in Forbes, Huffington Post, TIME, Seventeen, ESSENCE, The View, CNN, Wired, VICE, Entrepreneur Magazine, and more. She also founded a nonprofit organization called Maya’s Ideas 4 The Planet and started an ongoing initiative where she designed and has created eco-friendly sanitary pads for women/girls in developing countries and she has shipped pads to healthcare facilities in Haiti, Senegal, Somalia, and more.


Tom Szaky– Founder & CEO of TerraCycle

Tom Szaky is founder and CEO of TerraCycle, a global leader in the collection and repurposing of complex waste streams. TerraCycle operates in 21 countries, working with some of the world’s largest brands, retailers and manufacturers to create national platforms to recycle products and packaging that currently go to landfill or incineration. TerraCycle is the lead company in a new circular shopping platform called Loop that enables consumers to shop for some of their favorite brands in durable, reusable packaging. Launched in May 2019, Loop is a key step in helping to end the epidemic of waste that is caused by single-use consumption.


Esi Eggleston Bracey– Executive Vice President and COO of Personal Care, Unilever North America

Esi Eggleston Bracey is a seasoned executive leader with nearly 27 years experience in general management and brand building. She has a proven track record of success in creating, accelerating and turning around business results across categories, sectors and geographies. Esi currently leads the multi-billion dollar Personal Care portfolio for Unilever North America, which includes responsibility for the Hair, Skin Cleansing, Skin Care and Deodorant businesses with iconic brands like Dove, Degree, TRESemmé and AXE, as well as newly acquired SheaMoisture and Schmidt’s Naturals.

Designing Beauty with Biology

Alex Lorestani Co-founder and CEO of Geltor, the biodesign company

The product innovation cycle for beauty products is moving faster than ever, and increasingly expected to serve evolving consumer demands for sustainable ingredients and ethical sourcing, without compromising on performance. How can brands keep pace with seismic changes in technology, the market, and society? Today, advances in medicine and biotechnology are beginning to be applied to cosmetics and personal care products, signaling a coming era of beauty powered by biology. Alex Lorestani will talk about creating a selection of 100% animal- and GMO-free, globally scalable, and sustainably cultivated designer proteins. Alex studied medicine at Rutgers University, earned a Ph.D. in Molecular Biology from Princeton University, and holds a BS in Biology from Boston College.

Monday Afternoon Breakout Session Speaker:

Ken Cook – President and Co-founder of Environmental Working Group

Ken Cook is widely recognized as a leader in the personal care space, educating consumers, companies and government regulators about the substances used in cosmetics and other personal care products.

In 2004, the Environmental Working Group launched the Skin Deep Database, which ranks the toxicity of 80,000 products based on studies that show links to hormone disruption or other health issues. About 1000 users visit Skin Deep per hour to search ingredients and products.

From the database, Cook released EWG’s Healthy Living App, which has been downloaded more than 1.3 million times, and developed the EWG VERIFIED program. To earn the mark, products must meet EWG’s strictest standards for health and transparency.

He will share insights on the importance of collaboration between industry and NGOs.

Tuesday Morning Plenary Session Speaker:

Tom Szaky – Founder & CEO of TerraCycle, a company with a mission to eliminate the idea of waste

Understanding the Dynamics and Economics of Waste

TerraCycle, a global leader in the collection and repurposing of complex waste streams, operates in 21 countries, working with some of the world’s largest brands, retailers and manufacturers to create national platforms to recycle products and packaging that currently go to landfill or incineration.

Through TerraCycle, Tom Szaky is creating circular solutions for hundreds of waste streams such as cigarette butts, dirty diapers and used chewing gum that otherwise have no path to be recycled. TerraCycle operates the largest supply chain for ocean plastic in the world, partnering with global companies to integrate this material into their packaging.

Szaky is the author of four books, “Revolution in a Bottle” (2009), “Outsmart Waste” (2014), “Make Garbage Great” (2015), and “The Future of Packaging” (2019). He created, produced and starred in TerraCycle’s reality show, “Human Resources” which aired on Pivot from 2014-2016 and is syndicated in more than 20 foreign markets on Amazon and iTunes.

Leadership Perspectives Panel on Sustainability – Creating Value for Business and Society

Leading executives from global beauty and personal care companies will share their companies’ commitment to sustainable growth, provide examples of how they address the business challenges and opportunities through their corporate sustainability/CSR programs and offer examples of how they create value for society through sustainability.

Chris Sayner Vice President Customer Alliances, Corporate Sustainability, Croda

Chris Sayner has worked with Croda for 39 years in several sales & marketing roles. As Vice President Global Accounts, Chris has seen the evolution of Corporate Social Responsibility and Sustainability reporting particularly in consumer products industries and helped design the architecture around Croda’s Sustainability Reporting which began in 2007. Croda has twice been included in the Global 100 Most Sustainable Corporations in the World, 2013 and 2014 and on the CDP “Climate Disclosure Leadership Index” 2013 for leading on climate change transparency together with recognition by Trucost, sustainability analysts, as a Natural Capital Decoupling Leader since 2014.


Jerry Vittoria President of Fine Fragrance Worldwide, Firmenich 

Jerry Vittoria is responsible for global business in Fine Fragrance, including Prestige Fragrances, Specialty Retail and Direct Sell.  He joined Firmenich in London in 1990 as Account Director before becoming General Manager for Fragrances in the United Kingdom. Jerry Vittoria moved to the United States in 2001 where he took on roles of increasing responsibility with Firmenich, culminating in President Fine Fragrance North America in 2010, based in their New York office.

Prior to joining Firmenich, Jerry spent nearly 5 years in Brand Management at Colgate-Palmolive, beginning with the Global Marketing Training program in New York and holding various marketing positions in the U.S. and Europe. He holds a Bachelor of Arts degree with honors, in Economics & Politics, from Yale University and completed the Young Managers’ International Executive Program at INSEAD in 1997.


Andrea Flynn Vice President, Strategy, Governance and Citizenship for Global Corporate Citizenship and Sustainability, The Estée Lauder Companies

In this role, Andrea Flynn is responsible for leading the development and implementation of The Global Corporate Citizenship and Sustainability strategy. In addition, Andrea oversees The Estée Lauder Companies’ Citizenship programs, including The Estée Lauder Charitable Foundation, employee volunteerism programs, including GoodWorks, educating all Estée Lauder Companies employees on sustainability principles and practices, and activating brand-cause initiatives.


Pamela Alabaster Chief Marketing and Communications Officer, Centric Brands, the leading apparel and accessories licensing company in North America

Pamela Alabaster has more than 25 years of experience building world-class consumer brands. She has served in executive leadership positions in brand marketing, corporate communications, public affairs and corporate responsibility/CSR at Revlon, The Estée Lauder Companies, L’Oréal and Philip Morris.

Recognized by TriplePundit and Forbes as among the Top Women in Sustainability/CSR, Ms. Alabaster has spent the past decade of her career helping organizations and brands chart a course for sustainable growth.

The Future of AI on Social Media: What Beauty Brands Need to Know

Marie La France Executive Director of Corporate Strategy at Dash Hudson

Imagine a world where you know how content will perform on channels like Instagram, email marketing, or in ads—before you even share it. This technology is no longer the stuff of dreams, it’s currently being used by some of the top beauty brands in the world to enhance their content, leading to higher engagement and conversions across consumer touchpoints. Join Marie La France, Executive Director of Corporate Strategy at Dash Hudson to explore the implications of AI in social commerce, and how it enables brands to customize their visual marketing strategy to their unique audience.

Manufacturer and Supplier Partnership Luncheon
Transparency in the Supply Chain – Labeling & Ingredient Declarations
(Limited Seating, RSVP Required, Lunch served at 11:45 am)

It is clear that consumers are demanding more information on the products they buy. They want to know what the ingredients do; they want to know the sources of those ingredients; and they want increasing information on the safety of those ingredients. Most of all consumers are demanding to know exactly what is in the products they buy and legislators are responding by passing new and more comprehensive Right-to-Know regulations.

Whether it is ingredients, fragrances or trace substances, suppliers and brand owners will be facing new challenges. Brand owners and suppliers will need to share more information in greater detail; both may face demands to generate novel data to comply with new regulations and new processes and procedures will be needed to respect confidential business information.

Today’s speakers will be invited to address transparency initiatives from their perspective along the supply chain. Speakers include Amy Wyatt, Vice President, R&D & Regulatory Affairs, Chanel; Greg Adamson, SVP, Global Regulatory Affairs & Product Safety, Givaudan; and Mike Thompson, SVP, Government Affairs, PCPC. Moderator: Espe Troyano, Beauty and P&G Ventures Director – Global Product Stewardship, Procter & Gamble.

Defining Your Brand’s Purpose

Stakeholders today expect companies and the brands they love to take a stand on important social issues and have a reason for being beyond profits. This breakout session, led by Carol Cone, will share best-in-class purpose programs that deliver business and societal value, research that demonstrates the importance of brand purpose and how companies and brands can define authentic purpose platforms.

Carol Cone CEO, Carol Cone ON PURPOSE

Carol Cone is internationally recognized for all aspects of her work in purpose and CSR. For more than 30 years, she has created built-to-last programs that deeply engage employees, infuse new meaning into storied brands, forge new partnerships, and deliver enduring business and societal impact. Her firm Carol Cone ON PURPOSE aims to educate, inspire and accelerate purpose programs and impacts for organizations, nonprofits and individuals around the globe.


Kelly Vanasse Chief Communications Officer, P&G Beauty & Grooming

Kelly Vanasse will share best in class examples of brand purpose initiatives including, “The Talk,” which aims to tackle racial bias and Gillette’s Treo razor for assisted shaving, “Handle With Care.” Kelly is a 20+ year Marketing Communications professional and leads communications for the Global Beauty & Grooming business unit.


Andrea Flynn Vice President, Strategy, Governance and Citizenship for Global Corporate Citizenship and Sustainability, The Estée Lauder Companies

In this role, Andrea Flynn is responsible for leading the development and implementation of The Global Corporate Citizenship and Sustainability strategy. In addition, Andrea oversees The Estée Lauder Companies’ Citizenship programs, including The Estée Lauder Charitable Foundation, employee volunteerism programs, including GoodWorks, educating all Estée Lauder Companies employees on sustainability principles and practices, and activating brand-cause initiatives.

About the PCPC Annual Meeting

PCPC’s Annual Meeting is the largest annual gathering of cosmetics and personal care industry executives, suppliers, and media professionals. More than 500 attendees will gather in Palm Beach to share insights about the global, business, and policy challenges currently facing the industry. For additional information about the meeting, contact Catherine McDonald, mcdonaldc@personalcarecouncil.org, or (202) 454-0310.