2020 Annual Meeting

Mar 01, 2020 - Mar 03, 2020 The Breakers Palm Beach, 1 S County Road, Palm Beach, FL 33480

The Personal Care Products Council (PCPC) will hold its 2020 Annual Meeting Sunday, March 1 to Tuesday, March 3 at The Breakers in Palm Beach, Florida. This is a members only event. For information about joining PCPC,  contact Catherine McDonald at mcdonaldc@personalcarecouncil.org or (202) 454-0310.

The meeting registration is $1,875 USD per person and spouses are $275 USD. Sister associations and members of the press should contact Catherine McDonald at mcdonaldc@personalcarecouncil.org or (202) 454-0310 to register.

Cancellations received in writing by email by February 3, 2020 will receive a 65% refund of the registration payment. An email is to be sent to meetings@personalcarecouncil.org. There will be no refunds for cancellations received after February 3, 2020. Registration fees are transferable to another delegate within your company.

If you have questions or problems, or require a registration form to mail in with a check, please email meetings@personalcarecouncil.org.

Check back on this website to see the latest activities at the 2020 Annual Meeting.

Sponsorship/Bungalow/Private Meeting Space Opportunities

Click here to view sponsorship opportunities, bungalow space and other private meeting space. Pricing is listed.

Click here to view the bungalow map.

Contact Catherine McDonald at mcdonaldc@personalcarecouncil.org or (202) 454-0310 for questions or to make your request.

2020 Bungalow/ Private Meeting Space Companies
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Special Thanks to our Sponsors

Condé Nast

Dash Hudson


Monday Morning Plenary Session Speakers:

Richard Edelman – CEO of Edelman, a global communications firm

The Edelman Trust Barometer

Richard Edelman has extensive experience in reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the world. He has counseled countries in every region of the world on economic development programs. As the creator of the annual Edelman Trust Barometer, he is one of the foremost authorities on trust in business, government, media and NGOs. The firm was named “PR Agency of the Decade” by both Advertising Age and The Holmes Report.

In 2019, Richard was named the PR Agency Professional of the Past 20 Years by PRWeek and was inducted into the publication’s Hall of Fame. He was recognized as the third highest rated CEO by Glassdoor (2014) and was inducted in the Arthur W. Page Society’s Hall of Fame (2014). He is regarded as an industry thought leader and has posted weekly to his blog since 2004.


Michael Maslansky – CEO of Maslansky & Partners, a communications consultancy

Michael Maslansky advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on language strategy and messaging issues. Join us as he shares insights from nearly two decades of research into how consumers think and feel, with a focus on our industry.

Since writing The Language of Trust in 2010, Michael has become one of the leading experts on reputation and crisis communication in the world.  He has served as a senior advisor to Wells Fargo, Kaiser Permanente, Procter & Gamble, Toyota, Bank of America, PepsiCo, Johnson & Johnson, and Pfizer, among others, and has helped industry associations in financial services, energy, and personal care navigate major industry transformations and challenges.

Transforming the Global Supply Chain

Alex Lorestani Co-founder and CEO of Geltor, the biodesign company

The product innovation cycle for beauty products is moving faster than ever, and increasingly expected to serve evolving consumer demands for sustainable ingredients and ethical sourcing, without compromising on performance. How can brands keep pace with seismic changes in technology, the market, and society? Just as chemistry revolutionized the industry in the 20th century, biology may hold the answer for a more enlightened way forward. Today, advances in medicine and biotechnology are beginning to be applied to cosmetics and personal care products, signaling a coming era of beauty powered by biology. Alex Lorestani will talk about creating a selection of 100% animal- and GMO-free, globally scalable, and sustainably cultivated designer proteins. Alex studied medicine at Rutgers University, earned a Ph.D. in Molecular Biology from Princeton University, and holds a BS in Biology from Boston College.

Tuesday Morning Plenary Session Speaker:

Tom Szaky – Founder & CEO of TerraCycle, a company with a mission to eliminate the idea of waste

Understanding the Dynamics and Economics of Waste

TerraCycle, a global leader in the collection and repurposing of complex waste streams, operates in 21 countries, working with some of the world’s largest brands, retailers and manufacturers to create national platforms to recycle products and packaging that currently go to landfill or incineration.

Through TerraCycle, Tom Szaky is creating circular solutions for hundreds of waste streams such as cigarette butts, dirty diapers and used chewing gum that otherwise have no path to be recycled. TerraCycle operates the largest supply chain for ocean plastic in the world, partnering with companies to integrate this material into their packaging.

Szaky is the author of four books, “Revolution in a Bottle” (2009), “Outsmart Waste” (2014), “Make Garbage Great” (2015), and “The Future of Packaging” (2019). He created, produced and starred in TerraCycle’s reality show, “Human Resources” which aired on Pivot from 2014-2016 and is syndicated in more than 20 foreign markets on Amazon and iTunes.

Leadership Perspectives Panel on Sustainability – Creating Value for Business and Society

Leading executives from global beauty and personal care companies will share their companies’ commitment to sustainable growth, provide examples of how they address the business challenges and opportunities through their corporate sustainability/CSR programs and offer examples of how they create value for society through sustainability.

Heather B. Wallace Regional Head Beauty Care Retail North America, Henkel

Heather B. Wallace is Henkel’s Senior Vice President and General Manager, Beauty Care North America, the makers of well-known brands such as Dial©, Right Guard©, Schwarzkopf©, and got2b©. In addition, as the Regional Head of Beauty Care in North America, she serves as a member of Henkel’s North American leadership team and the global Beauty executive team.  Ms. Wallace has held a number of senior sales, marketing and brand leadership positions at the company.

Prior to joining Henkel, Ms. Wallace spent nearly ten years at Novartis Consumer Health in various marketing and brand leadership roles, following earlier career experiences at Philip Morris USA and Sysco. Ms. Wallace holds a bachelor’s degree in Economics from University of California, Davis, and an MBA from University of Michigan Ross School of Business with a concentration in marketing and finance. She has won numerous creative awards for her leadership.


Jerry Vittoria President of Fine Fragrance Worldwide, Firmenich 

Jerry Vittoria is responsible for global business in Fine Fragrance, including Prestige Fragrances, Specialty Retail and Direct Sell.  He joined Firmenich in London in 1990 as Account Director before becoming General Manager for Fragrances in the United Kingdom. Jerry Vittoria moved to the United States in 2001 where he took on roles of increasing responsibility with Firmenich, culminating in President Fine Fragrance North America in 2010, based in their New York office.

Prior to joining Firmenich, Jerry spent nearly 5 years in Brand Management at Colgate-Palmolive, beginning with the Global Marketing Training program in New York and holding various marketing positions in the U.S. and Europe. He holds a Bachelor of Arts degree with honors, in Economics & Politics, from Yale University and completed the Young Managers’ International Executive Program at INSEAD in 1997.


Gregory F. Polcer Executive Vice President, Global Supply Chain, The Estée Lauder Companies

In this role, Gregory F. Polcer oversees the Company’s end-to-end supply chain, including procurement, manufacturing, planning, quality assurance and logistics. A member of the Company’s Executive Leadership Team, Greg is a seasoned business leader with more than 30 years of experience across multiple disciplines, including supply chain, finance and brand general management.

Prior to joining The Estée Lauder Companies in 2008, Greg was Senior Vice President of Supply Chain at Unilever where he led the development of a corporate-wide initiative for defining the processes, project plan and delivery of a center-led procurement capability. Prior to his time with Unilever, he worked with Playtex Inc. and J.C. Penney in various roles. He holds a Master of Business Administration degree from St. John’s University and graduated magna cum laude with a Bachelor of Business Administration from Dowling College.


Pamela Alabaster Chief Marketing and Communications Officer, Centric Brands, the leading apparel and accessories licensing company in North America

Pamela Alabaster has more than 25 years of experience building world-class consumer brands. She has served in executive leadership positions in brand marketing, corporate communications, public affairs and corporate responsibility/CSR at Revlon, The Estée Lauder Companies, L’Oréal and Philip Morris.

Recognized by TriplePundit and Forbes as among the Top Women in Sustainability/CSR, Ms. Alabaster has spent the past decade of her career helping organizations and brands chart a course for sustainable growth.

Defining Your Brand’s Purpose

Stakeholders today expect companies and the brands they love to take a stand on important social issues and have a reason for being beyond profits. This breakout session, led by Carol Cone, will share best-in-class purpose programs that deliver business and societal value, research that demonstrates the importance of brand purpose and how companies and brands can define authentic purpose platforms.

Carol Cone CEO, Carol Cone ON PURPOSE

Carol Cone is internationally recognized for all aspects of her work in purpose and CSR. For more than 30 years, she has created built-to-last programs that deeply engage employees, infuse new meaning into storied brands, forge new partnerships, and deliver enduring business and societal impact. Her firm Carol Cone ON PURPOSE aims to educate, inspire and accelerate purpose programs and impacts for organizations, nonprofits and individuals around the globe.


Kelly Vanasse Chief Communications Officer, P&G Beauty & Grooming

Kelly Vanasse will share best in class examples of brand purpose initiatives including, “The Talk,” which aims to tackle racial bias and Gillette’s Treo razor for assisted shaving, “Handle With Care.” Kelly is a 20+ year Marketing Communications professional and leads communications for the Global Beauty & Grooming business unit.


Andrea Flynn Vice President, Strategy, Governance and Citizenship for Global Corporate Citizenship and Sustainability, The Estée Lauder Companies

In this role, Andrea Flynn is responsible for leading the development and implementation of The Global Corporate Citizenship and Sustainability strategy. In addition, Andrea oversees The Estée Lauder Companies’ Citizenship programs, including The Estée Lauder Charitable Foundation, employee volunteerism programs, including GoodWorks, educating all Estée Lauder Companies employees on sustainability principles and practices, and activating brand-cause initiatives.

About the PCPC Annual Meeting

PCPC’s Annual Meeting is the largest annual gathering of cosmetics and personal care industry executives, suppliers, and media professionals. More than 500 attendees will gather in Palm Beach to share insights about the global, business, and policy challenges currently facing the industry. For additional information about the meeting, contact Catherine McDonald, mcdonaldc@personalcarecouncil.org, or (202) 454-0310.