Responsible brand owners recognize that counterfeit cosmetic and personal care products present serious risks—not only to revenue and market position, but also to consumer safety and goodwill. Yet even for companies with robust anti-counterfeiting and brand-protection programs in place, stemming the flow of counterfeit goods is often a persistent and frustrating challenge. Fortunately, trademark law affords brand owners powerful tools to fight counterfeiters through affirmative civil litigation.

Litigation attorneys Thomas Kurland and Joshua Kipnees, members of Patterson Belknap Webb & Tyler LLP's industry-leading anti-counterfeiting practice, will provide an overview of these tools and share real-world examples showing how they can be successfully deployed to stop counterfeiters in their tracks.

This session will provide an in-depth look at California’s Proposition 65 and other key regulatory frameworks impacting ingredient disclosure and safety. Experts will discuss recent enforcement trends, labeling requirements, and strategies for mitigating risk while maintaining transparency.

Today’s consumer marketing moves at speed, especially when AI-driven features, and influencer partnerships are involved. This session breaks down what claim ‘substantiation’ should look like in practice, how to align performance and “health-adjacent” messaging with available evidence, and where common pitfalls arise when third-party content or digital UX claims get ahead of claim support. Attendees will leave with pragmatic tips for reducing risk while preserving compelling brand storytelling.

The Faegre Drinker team proposes a panel made up of industry clients and a Faegre moderator(s) on the intersection of product liability and litigation risk and regulatory risk. We expect to cover the trends we are seeing in the space related to undisclosed chemicals in the products, product safety substantiation, adverse event reporting and evolving MoCRA regulations.

Together, this panel will discuss considerations for mitigating these risks, which could include increased compliance efforts, an increased focus on the supply chain, and increased transparency of ingredients. 

This session will dive into effective recall strategies tailored for the cosmetics industry, ensuring compliance while protecting brand reputation. Learn how to build a proactive recall plan that meets regulatory requirements and minimizes disruption. 

Limited sponsorship opportunities available—contact us to learn more.

Scientific evidence is only as powerful as the audience’s ability to understand it. Whether you’re navigating a courtroom, briefing senior leadership, or engaging with policymakers, the challenge is the same: translating complex scientific concepts into clear, credible, and actionable information. This session brings together seasoned practitioners who have spent their careers communicating science where it matters most.

Limited sponsorship opportunities available—contact us to learn more.