Trent Norris guides manufacturers and retailers of everyday products and services through their toughest challenges. In his litigation, counseling, and government advocacy practice, Trent resolves scientific and technical disputes involving consumer protection, advertising, environmental, and food and drug law, with an emphasis on the unique requirements of California law.

He brings over 30 years’ experience with regulators, prosecutors, activists, bounty hunters, and plaintiffs’ lawyers to defend clients and provide practical insights on litigation avoidance. Trent’s practice involves diverse industries, such as food, beverages, dietary supplements, cosmetics, hospitality, medical devices, electronics, vehicles, drugs, and agriculture. He defends against consumer class actions involving allegations of mislabeling, greenwashing, slack fill, failure to disclose contaminants, and violations of consumer protection regulations. He regularly represents trade associations in strategic counseling, advocacy before regulatory agencies, and challenges to agency actions. Trent has also advised and defended well over a thousand companies regarding California’s Proposition 65 and expansive consumer protection laws. A significant portion of his practice is devoted to emerging state Extended Producer Responsibility laws and other packaging reform requirements.