Since writing “The Language of Trust” in 2010, Michael Maslansky has become one of the leading experts on reputation and crisis communication in the world. He has served as a senior advisor to Wells Fargo, Kaiser Permanente, Procter & Gamble, Toyota, Bank of America, PepsiCo, Johnson & Johnson, and Pfizer, among others, and has helped industry associations in financial services, energy, and personal care navigate major industry transformations and crises.