#WearSunscreen Campaign Social Media Toolkit
It’s crucial to wear sunscreen daily and apply it properly to prevent skin cancer, premature aging and sunburn. Currently, less than 12 percent of U.S. adults use sunscreen daily.
#WearSunscreen aims to educate the U.S. public about the importance of sunscreen use through science-driven, objective information, emphasizing the health benefits of consistent sunscreen application and encouraging proper usage.
How You Can Help
- Share our suggested social media posts (see below) or develop your own posts to share the content and tag us in your posts.
- Use #WearSunscreen in your social media posts.
- NOTE: Instagram does not support hyperlinks in captions. You must add the link into your Bio (Click “Edit Profile” to add a website URL). Then, direct your followers to the link by adding “Read more at the link in my bio” to your caption.
- When posting a photo to your Instagram stories, use a link sticker to link to our page.
Suggested Captions
Download the images, then copy and paste the suggested captions in your social media post.
Did you know that 1 in 5 U.S. residents will develop skin cancer in their lifetime? Protect yourself by applying sunscreen every day, not just sunny days. #WearSunscreen
Sunscreen helps block harmful UV rays that can cause sunburn and skin aging. Apply SPF 30+ liberally to all exposed skin – around 1 ounce (or a shot glass full) is the right amount. #WearSunscreen
The right sunscreen for you is the one you’ll wear daily. Apply generously and re-apply every 2 hours for the best defense against sunburn, aging and skin cancer. #WearSunscreen
It doesn’t matter your skin tone or age – everyone is at risk for skin cancer. Protect your skin by applying sunscreen daily. #WearSunscreen
Whether you’re in your 20s or your 60s, sunscreen should be part of your daily routine to reduce your risk of skin cancer. #WearSunscreen
Did you know that women are more likely than men to always use sunscreen? However, sunscreen use decreases with age among both genders. It’s never too late to start protecting your skin. #WearSunscreen