The Time to Vote is Every Year

Lezlee Westine
President & CEO, Personal Care Products Council

Voting is the foundation of our democracy, and every person’s vote is vital to making our democracy work. New York Times bestselling author Sharon Salzberg said, “Voting is the expression of our commitment to ourselves, one another, this country and this world.” I couldn’t agree more.

Voting, however, is not always easy. No one should have to choose between earning a paycheck and casting a ballot. Last year, leaders in the beauty and personal care products industry came together and pledged to provide employees scheduling flexibility and/or meaningful time off to vote in the November 2020 general election. Employees could also use the time to volunteer at the polls or other appropriate activities that strengthen a culture of civic engagement.

Together, we recognize the necessity of providing support for our employees so they may fulfill their civic duty. Our country thrives when everyone participates and so, by taking action, we know we can make a tangible difference.

While there are no national elections on the ballot this year, good habits are the product of repetition and consistency. State, county, city and local elections are just as important as national ones. Indeed, local leaders make many decisions that affect our daily lives.

Beauty and personal care companies thrive when employees are engaged citizens who actively participate in their communities. So many of our consumers care passionately about a variety of issues. Every time a consumer selects a particular product, they are casting a kind of vote. They want to support companies and brands that reflect their values and needs, whether economic or health priorities, social and cultural beliefs, or environmental principles.

As we approach another election season this fall, I urge all of us to find ways to flex our voting muscle, be actively engaged in our communities and support efforts to ensure broad civic engagement. We are all better off when we use our voices, cast our votes and ensure they are counted.