Harnessing Technology Tools to Power Sustainability
Last month, PCPC hosted a sustainability webinar focused on the intersection of technology and consumer products as a way to drive progress. The guest speakers, Jasmina Aganovic, Arcaea; Cara Eaton, Croda; Jessi Baker, Provenance; and moderator Maggie Spicer, shared the following key insights:
Biology as a Creative Solution
By leveraging biological processes to create raw materials, biotech enables industries to transition from extractive methods to innovative solutions that are efficient and environmentally friendly. For example, biotech-generated ingredients can open doors to previously inaccessible materials, reducing environmental impact through smaller production footprints and less resource-intensive processes. Scalability and sophistication of biology are the cornerstones for sustainable innovation.
Data-Driven Sustainability
Life cycle assessments provide a full-spectrum view of a product’s footprint—from raw material sourcing to end-of-life stages—and are critical to quantifying environmental impact. Some companies are using technology tools developed to analyze greenhouse gas emissions and other environmental indicators, guiding product design and supply chain improvements. Partnerships and shared data are vital for driving industry-wide progress.
Communicating Impact with Credibility
In a landscape rife with greenwashing concerns, aligning marketing with verifiable metrics is critical to ensuring transparency and building trust with consumers. By leveraging tools like blockchain and AI, companies can verify and transform complex sustainability data into consumer-friendly narratives, helping brands differentiate themselves in an increasingly value-driven market and address the challenges of sharing sustainability efforts to consumers.
From rethinking supply chains to redefining consumer engagement, technology is catalyzing sustainable transformation across industries. Combining innovation, data and transparency enable businesses to make sustainability a tangible, actionable goal—one that aligns with both market demands and environmental stewardship. For companies ready to embrace these technology tools, the time to act is now.