Personal Care Products Council Announces L’Oréal’s David Greenberg as New Board Chair



Lisa Powers,, (202) 297-1232
Stefanie Harrington,, (202) 615-6558

Personal Care Products Council Announces L’Oréal’s David Greenberg as New Board Chair

WASHINGTON—The Personal Care Products Council (PCPC) announced today the election of David Greenberg as its new board chair, effective May 1, 2024. Greenberg, who has served as the CEO of L’Oréal USA and president of the North America Zone since his appointment in February 2022, brings a wealth of experience from his 30-year career in the beauty and personal care industry, marked by numerous achievements and transformative strategies.

“David is a visionary industry leader whose profound understanding of the beauty landscape and his commitment to innovation has driven substantial growth in every role he has held,” said PCPC President & CEO Tom Myers. “His transformative strategies, coupled with a strong focus on consumer-centricity and people development, have been instrumental in his leadership at L’Oréal USA. We are thrilled that in his new Board role he will help us continue to navigate the evolving market dynamics and advocate for the beauty and personal care sector.”

Greenberg has spent more than 30 years at L’Oréal in leadership roles across markets, divisions, brands and functions, including leading the L’Oréal Mexico Consumer Products Division, driving internal transformation as the senior vice president for human resources for L’Oréal USA, and, prior to becoming CEO of the largest subsidiary of the L’Oréal Groupe, leading and driving a major acceleration and business model transformation of the Professional Products Division in U.S. and Canada.  

“I am honored to serve as the board chair for the Personal Care Products Council, an organization that plays a vital role in the advocacy and progression of the beauty and personal care industry,” said Greenberg. “I look forward to working alongside other industry leaders to further foster a landscape of innovation, safety and trust that meets the diverse needs of our consumers worldwide.”

Greenberg’s appointment marks a significant milestone in PCPC’s history, following his long-time vice chairmanship role on the Board of Directors that championed the historical passage of the Modernization of Cosmetics Regulation Act of 2022, and will now shift to promoting the essential role beauty plays in society as a whole. Under his leadership, PCPC will increase its advocacy efforts to promote science-based public policies and promote the industry’s commitment to innovative and sustainable cosmetics and personal care products, further enhancing consumer trust in the safety and quality of the products they use and rely on every day.

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Founded in 1894, the Personal Care Products Council (PCPC) is the voice and advocate for 600 member companies representing the global cosmetics and personal care products industry. PCPC’s members represent approximately 90% of the US beauty industry and are some of the most beloved and trusted brands in beauty and personal care today. As the manufacturers, distributors and suppliers of a diverse range of products millions of consumers rely on every day – from sunscreens, toothpaste and shampoo to moisturizer, makeup and fragrance – PCPC’s member companies are global leaders committed to product safety, quality and innovation.