Webinar: U.S. Cosmetics and Personal Care Brands in China: Launching in the World’s Largest Market

June 2, 2021, 12:00 p.m.

Are you a U.S.-based cosmetics or personal care brand looking to grow revenue globally in 2021? Is your organization targeting the world’s largest online market? 

On Wednesday, June 2, 12 – 1 p.m. EDT, join PCPC and Joseph Cooke, president and co-founder of WPIC Marketing + Technologies, the world’s leading Asia Pacific (APAC) e-commerce consultancy; Feiran Liu, category manager, Beauty & Personal Care at Tmall Global and Kaola of the Alibaba Group; and Curt Cassels, vice president & managing director, at C3 Strategic Solutions, a consulting and strategy firm, for an educational and engaging seminar on how U.S. cosmetics and personal care brands can succeed online in the Chinese market.

Whether your organization is actively looking to launch in China in 2021 or is interested in learning more about the mechanics of a market entry, this webinar will feature industry-specific insights across a variety of topics, including:

– What opportunities does China offer for foreign cosmetics and personal care brands?

– What does consumer behavior look like in 2021 in the personal care space?

– Which online platforms provide the biggest opportunity for success?

– Which e-commerce tactics drive online growth in China?

– What are the first steps to launch?

– What sort of results can a brand expect in “year 1” of their market entry in China?

– What are the considerations around shipping and logistics? 

The price for PCPC members is $150 and $245 for nonmembers. Can’t make it to this webinar? Sign up anyway! A recording will be sent to all registrants. For questions on registration, contact Shirley Gibbs. 

About the Speakers

Joseph Cooke
President and Co-Founder, WPIC Marketing + Technologies

Joseph Cooke oversees global business development, strategic planning and deployment of cross-border projects for organizations looking to engage and succeed in Asia’s online marketplace. Having lived in China for several years, his key areas of expertise include e-commerce, analytics, data scraping, website development and deployment, legal setup, licensing, ICP registration and more. Awarded British Columbia’s Top Entrepreneur by CIBC, Cooke has helped numerous clients enter both the China and Japan consumer markets and thrive. Having earned a reputation as an innovator and problem-solver in Asia’s digital space over the past 15 years, he understands the complexities of global business development, overseas strategic planning and cross-border projects. As such, he serves as a trusted advisor to international brands, including IKEA, Eddie Bauer, Lululemon and Ford-Lincoln.

Feiran Liu
Category Manager, Beauty & Personal Care, Tmall Global and Kaola of the Alibaba Group

As a guilty cosmetics and skincare junkie, Feiran Liu is dedicated to bringing beauty and personal care brands and products to millions of Chinese customers.

Before joining Alibaba in 2019, she co-founded a marketing consulting firm for cross border and emerging tech startups, and previously served as the lead of brand marketing and the public relations department at one of the largest online retailers for Asian products in the U.S.

Curt Cassels
Vice President & Managing Director, C3 Strategic Solutions

Curt Cassels is an executive sales leader in global retail sales and education with 15+ years of experience specializing in brand development and devising alternative distribution strategies for beauty companies. He has been affiliated with Chanel, Murad, DDF, SK-II, and is an alumnus of Procter & Gamble.