Webinar: Introduction to the Circular Economy and Circular DesignNov 10, 2021 12:00pm
As our population on earth continues to grow towards 9 billion, we must transform every element of our take-make-waste linear economic system, including how we manage resources, how we make and use products, and what we do with the materials afterwards. The circular economy drives the optimization of resources, reduces the consumption of raw materials and recovers waste by recycling or giving it a second life as a new product. A thriving circular economy is a new approach to product and business model design that benefits everyone.
On Wednesday, November 10 from 12 – 1 p.m. EDT, join PCPC and Michelle Lee, design expert from IDEO, to learn more about the circular economy – why it’s important, the principles of circular design and how it can inspire innovative new business models.
This webinar is complimentary for PCPC members and $95 for nonmembers.
About the Speaker
Managing Director, IDEO Play Lab
As Managing Director of IDEO’s Play Lab, Michelle Lee leads an integrated research, design and development team, bringing interactive play experiences to market. Her Design for Play team leverages the principles of play to connect with people at a deeper emotional level that captivates, delights and empowers. Beyond specializing in toys and kids, Michelle is passionate about using play to address difficult challenges and create meaningful change across industries, from destigmatizing mental health and inspiring underrepresented students to pursue careers in STEM, to supporting organizations adopting circular economy practices.
IDEO is a design company known for its human-centered, interdisciplinary approach. As early leaders in the practice of design thinking for over 40 years, IDEO helps organizations take on challenges across industries, implementing a creative process that has enabled them to generate innovative new products, services, experiences and systems, including the first manufacturable computer mouse for Apple, a network of schools for the growing Peruvian middle class, a new voting system for Los Angeles County, and numerous toys and games with well-known toy companies. It is invested in designing for a circular economy and has partnered with the Ellen MacArthur Foundation to develop The Circular Design Guide.