With the growing politicization and polarization, companies face heightened risks when communicating on a broad range of issues. How can corporations build trust and minimize risk when their stakeholders are bombarded daily with competing and often contradictory messages. Language expert and strategist Michael Maslansky will highlight recent research from Maslansky + Partners, which holds key insights into how the issue of ESG polarization is evolving and why, when it comes to building trust, it’s not what you say, it’s what they hear that matters.

In a world where consumers demand greater social responsibility and sustainable practices from businesses, effective communication has become paramount. Drawing inspiration from the cutting-edge research presented by Michael Maslansky, this session will be dynamic and instructive for communicators and sustainability and operations practitioners. Featuring real-life cases from PCPC members and others outside of the industry, this session will provide insightful approaches and actionable strategies leveraging language to ensure social impact and sustainability commitments are reaching core audiences – especially consumers, employees and communities, building trust and reputation with them.

Carol Cone, CEO of Carol Cone ON PURPOSE and named the “OG of Purpose” by Sustainable Brands, and Harold Hamana, managing partner at global business consultancy firm Knight & Pawn, will reflect on their extensive experience in executing impactful sustainability communications for esteemed companies such as Biogen, Campbell Soup Company, Dolce & Gabbana, Johnson & Johnson, P&G, Unilever and others. Cone and Hamana will delve into the nuances of effectively communicating sustainability initiatives and their real-world impact, discussing strategies, insights and practical tips for safeguarding reputation, engaging employees, reporting impact and connecting sustainability investments to sales.

Wade Ackerman, Covington & Burling, will examine critical changes that impact our industry and offer guidance on ways to navigate them, including:

• MoCRA. A look at FDA’s recent efforts to implement MoCRA – which represents the most comprehensive change to cosmetic regulation in more than 80 years – and what companies can expect to see from FDA in 2024.
• States. State legislators and regulators continue to advance policies that impact our industry’s products and ingredients, creating both challenges and opportunities. Ackerman will delve into the industry’s top priorities and what companies should expect in 2024.
• Broader Changes. A host of societal changes demand our industry’s attention, from ESG and DEI to the adoption of AI and other new digital tools. Ackerman will provide insights on how companies can better understand and respond to these shifts.

For 35 years, the Look Good Feel Better program has reached directly into the lives of people with cancer to deliver hope and help at a moment of profound need. By helping people address the appearance-related side effects of their treatment with valuable content and gentle guidance – shared by caring beauty professionals – in an environment that encourages connection and builds community, Look Good Feel Better makes purpose personal.

Don’t miss this dynamic luncheon discussion featuring a panel of cancer patients, professional volunteers and psychosocial oncology specialists from the University of Miami’s Sylvester Comprehensive Cancer Center, a Look Good Feel Better Alliance partner. The panel will explore the impact of this groundbreaking initiative and share their personal stories and insights, and PCPC members will discuss how Look Good Feel Better extends and enriches their CSR and broader sustainability platforms through direct community impact, including creative ways to engage internal stakeholders in the Look Good Feel Better mission.

This panel discussion will feature association leaders from some of the largest cosmetics markets around the world, representing Europe, Latin America and Canada. Panelists will discuss the critical regulatory issues that impact their respective regions and how these issues could potentially affect the global cosmetics industry.

For the global cosmetics industry, changes in one market can have far-reaching consequences on others. Panelists will also provide their perspectives on how the global cosmetics industry can unite to address these challenges effectively.

What You Need to Know About Recent OTC & NAD Activity and How it Could Affect Your Marketing Strategies

In the past year, the FTC has been quite active in addressing consumer product marketing practices, including its expectations for endorsement disclosures, claim substantiation, and “green claims.” We have also seen increased activity before NAD particularly in the personal care space. This session will provide a deep dive of developments, what we expect to see in the coming years, and what this means for your business and your brands.