1989

Personal Care Products Council member companies create the Look Good Feel Better (LGFB) Foundation to help women with cancer overcome the appearance-related side effects resulting from chemotherapy and radiation, thereby helping to improve their self-esteem and find some normalcy in a life that is by no means normal.

Today, Look Good Feel Better programs are held in every state, the District of Columbia, and Puerto Rico using products donated by member companies. Teen and Spanish programs, self-help mailer kits, online support, and a 24-hour hotline are also offered across the globe.