Not Your Mother's Marketing: New Strategies in the Digital Age

Submitted by Jennifer on November 23, 2010
in
Date : 
Thursday, January 20, 2011 12:30 - 1:30 ET

Members - $95
NonMembers - $125

The future of digital media is here and the role of technology in purchasing and serving your advertising is constantly changing. Take a deep dive into the rapid growth of the advertising ecosystem where buyers can now access vast quantities of online inventory directly through technology platforms. Andy Atherton & Melissa Goidel will outline the opportunity the new media landscape presents, including an overview of the market size and players, and tangible learnings and best practices from beauty marketers active in the space.

Speakers:

Andy Atherton, COO - Prior to Brand.net, Andy was Vice President of Global Pricing & Yield Management (PYM) for Yahoo!, responsible for maximizing monetization of Yahoo's $2B+ annual worldwide portfolio of display advertising. Andy created, developed and globalized the PYM function in his five years at Yahoo! Prior to Yahoo! he co-founded and was president of Optivo, a venture backed start-up that developed price optimization software for e-commerce retailers. Andy began his career at R.B. Webber & Co, a Silicon Valley strategy consultancy and venture fund. He received a B.S. in Engineering from MIT.

Melissa Goidel, VP Sales - Prior to Brand.net, Melissa was Vice President of National Sales, Time Inc., where she built and managed the sales forces for People.com, Instyle.com and EW.com. Before Time Inc., Melissa spent eight years at Yahoo!, as Regional Vice President of Sales, Eastern Division, managing the Finance and Business Services category. Prior to her Internet sales career, Melissa was a Group Sales Director at Catalina Marketing and began her career selling broadcast media at Katz Media Group. Melissa received a B.S. in Journalism from University of Maryland.

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