The Natural & Sustainable Barometer - Going Beyond Green

Submitted by Jennifer on October 5, 2010
in
Date : 
October 21, 2010

While the mega trend of natural products is in full swing across various industries and nations, it's important to take a step back, and not just consider the final products. The major issues the personal care industry faces are concerning sustainability, and how to produce natural, organic, or fair trade products while remaining competitive.

In this presentation Kline discusses the bigger picture of sustainability and the many criteria that should be considered when pursuing a sustainable company strategy. Kline's sustainability ratings of companies take into account social responsibility and environmental responsibility, ingredient sourcing, packaging, and other factors. Furthermore, we discuss the varying degrees of truly natural vs. simply "natural inspired" products in the marketplace, and what companies should be aiming for. Some correlations between natural product offerings and sustainable business practices are presented. Kline will also share the some statistics on market size and growth for this burgeoning market segment from its Natural Personal Care report.

Speaker:

Who should attend?

Marketing managers, product managers, directors, and all decision makers in the personal care industry looking to gain new insights into the evolution of the market in various significant regions.