Global Strategies

Hispanic Market 101

Submitted by Jennifer on October 20, 2010
in
Date : 
Thursday, November 18 12:30 - 2:00 ET

This presentation is a comprehensive, primer on the U.S. Hispanic Market.  The goal is to deepen your knowledge of the U.S. Hispanic market, separate facts from myths and understand the marketing/business implications. 

Expert speaker Lucia Ballas-Traynor, was named publisher of PEOPLE en Español, the largest selling Hispanic magazine in the U.S., in July 2008.  She is charged with overseeing all advertising and marketing operations for the magazine and its website, peopleenespanol.com.

Beyond the numbers and demographic profile of Hispanics, Lucille will also cover the culturally-unique mindset that unifies and distinguishes this segment and also shapes their attitudes, behavior and purchasing habits.

Register Now!

Questions?
Please contact the Marketing & Member Services Department at 202-331-1770