The Personal Care Products Council will hold its 2014 Annual Meeting Sunday, February 23 to Wednesday, February 26 at The Breakers in Palm Beach, Florida. The program will kick off Sunday evening with a dinner for all attendees featuring a keynote address by Zappos CEO Tony Hsieh. Tony’s energy and focus on “Delivering Happiness” will set the stage for a successful, results-oriented and fun event.
Attendees will learn about Tony’s journey from a young entrepreneur to one of the most successful CEOs in the country and hear firsthand about his standard bearing commitment customer service, innovative views on corporate culture, and visionary “Downtown Project” committed to transforming downtown Las Vegas into the most community-focused large city in the world.
Jonah Berger, James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania and author of New York Times and Wall Street Journal bestseller, Contagious: Why Things Catch On will address attendees on Monday, February 24 at the morning plenary session.
Jonah combines groundbreaking research and powerful stories as he addresses why ideas spread, some products get more word of mouth than others, and certain online content goes viral. Through rigorous academic research, he put together a framework for crafting contagious content. His research has been published in top-tier academic journals and appeared in major news outlets.
About the Council Annual Meeting
The Council’s Annual Meeting is the largest annual gathering of cosmetics and personal care industry executives, suppliers, and media professionals. More than 500 attendees will gather in Palm Beach to share insights about the global, business, and policy challenges currently facing the industry.
Registration is open to all Council members. For additional information about the meeting, contact Jennifer Harwell, manager, marketing and member services, (202) 454-0328, firstname.lastname@example.org.
Thank you to our Sponsors!
Procter & Gamble